Free Ebook Cool Code, Bro: Brogrammers, Geek Anxiety and the New Tech EliteBy Nick Parish By: Snow Mike Longs No comments

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The startup world has a problem: brogrammers.

A new crowd of jock-like developers has arrived, more likely to spend the wee hours of the morning at the club than writing code, turning workplaces toxic to others and dumbing down the world of computer science.

The new bros in town have turned the geek-dominated pecking order on its head, revealing who's really winning the art-versus-commerce struggle on the web.

Cool Code, Bro goes inside the subculture to show where brogrammers came from and how a new order of activists and advocates are trying to restore optimism and diverse perspectives to tech.

• Sales Rank: #610154 in eBooks
• Published on: 2014-06-24
• Released on: 2014-06-24
• Format: Kindle eBook

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• Sales Rank: #15738225 in Books
• Published on: 1978-04
• Number of items: 1
• Binding: Paperback

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In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we read about their demise, it often seems inevitable—a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend?

The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains. Innovation guru Clayton M. Christensen has been pessimistic about whether established companies can prevail in the face of disruption, but Charles A. O'Reilly III and Michael L. Tushman know they can! The authors explain how shrewd organizations have used an ambidextrous approach to solve their own innovator's dilemma. They contrast these luminaries with companies which—often trapped by their own successes—have been unable to adapt and grow.

Drawing on a vast research program and over a decade of helping companies to innovate, the authors present a set of practices to guide firms as they adopt ambidexterity. Top-down and bottom-up leaders are key to this process—a fact too often overlooked in the heated debate about innovation. But not in this case. Readers will come away with a new understanding of how to improve their existing businesses through efficiency, control, and incremental change, while also seizing new markets where flexibility, autonomy, and experimentation rule the day.

• Sales Rank: #59460 in Books
• Published on: 2016-03-30
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.00" w x 6.00" l, .0 pounds
• Binding: Hardcover
• 280 pages

Review
"One of the perennial puzzles in business is how established companies can maintain their core while simultaneously pursuing new growth. This book provides an insightful perspective on the important role leadership can play in solving that puzzle."—Clayton M. Christensen, Harvard Business School and author of The Innovator's Dilemma


"Only one thing in life is constant: change. Ignore it and perish. Embrace it and thrive. O'Reilly and Tushman eloquently make the case for how great organizations simultaneously respect their past while embracing the future. A must-read for all leaders!"—Bruce Harreld, President, University of Iowa, and former SVP, IBM


"Lead and Disrupt is a tour de force, a must-read for those who wish to disrupt and avoid disruption. Executives will find in this book many decisions that they wish to emulate."—David J. Teece, UC Berkeley and Chairman, Berkeley Research Group


"With deep wisdom and insight, Lead and Disrupt provides a nuanced framework for leaders to deal with the tensions that are natural to ambidextrous organizations."—Vincent Roche, President and CEO, Analog Devices, Inc.


"In a sea of books about managing innovation, this is a rare pearl. Lead and Disrupt will guide firms as they build ambidextrous capacity and dominate their markets."—Marc Ventresca, Oxford University
"In this age of digital democratization, every organization is threatened by disruptions that are hard to see and can happen overnight. Fortunately, Lead and Disrupt provides a road map, helping us to balance current opportunities, explore future ones, and attain the ultimate goal of becoming ambidexterous."—John Winsor, Founder and Chairman, Victors & Spoils

About the Author
Charles A. O'Reilly III is the Frank E. Buck Professor of Management at Stanford University's Graduate School of Business. Michael L. Tushman is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration at Harvard Business School. Together, they are the authors of Winning Through Innovation (2002). Their consulting practice, Change Logic, helps firms, CEOs, and senior teams around the world to innovate and thrive.

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